An Interesting Observation

Time’s Quote of the Year:
“Actually, I thought we were going to do fine yesterday – shows what I know.” – President Bush on the midterm elections

CLASSIC.


An interesting observation I don’t know if anyone has already made or if anyone will pay attention to – Time‘s 2006 POTY issue carried 14 medically- or pharmaceutically-related ads. Two of those ads were full-color spreads related to two major pharma companies: AstraZeneca (an ad letting you know they can help/care) and Eli Lilly (touting the benefits of Cymbalta). I couldn’t help but stop and stare at Ambien CR’s ad pages. Ambien CR, a version of the popular sleep aid developed sanofi aventis has a WHOPPING 3.5 pages. Three-quarters of the first page is the Ambien CR color ad and the bottom quarted is  “Important Safety Information” in a blue box. Turn the page and there is nothing but fine print black text streaming across TWO pages. As if a quarter-page of safety information and a FULL two pages weren’t enough, flip the page again, and more “information for patients” continues for a half-page. I’d like to  know someone that’s actually read ALL those warning/safety information things. How many people actually READ all two and three-quarters (2 3/4) of safety information? I’ll be honest with you; I sure don’t. I skip all that stuff. But it’s there so when people suffer side effects, the company can say, “Hey! We  included this in our advertisement! It’s everywhere; you have no basis to sue.”

AstraZeneca, the maker of antipsychotic drug, Seroquel, writes in its ad (click on the thumbnail to see the modified scanned version):

AZ“A pharmaceutical company saving you the money on the medicines it makes.Imagine that. [larger font]

If you take any AstraZeneca medicines, you may be surprised that there’s someone you can turn to for help if you can’t afford them: Us. A family of four without prescription covrage making up to $60,000 per year may qualify for patient assistance. The AstraZeneca Personal Assistants can assist you in signing up for programs that can provide you free medicines or significant savings IF you qualify. [emphasis mine]
We’ll be the first to admit we don’t have all the answers. But as a pharmaceutical company, we recognize that when you trust us to help you, we feel we owe you the same trust in return. That’s what AZ&Me is all about. A place we’re creating to put the personal touch back into healthcare.

Please visit AZandMe.com or call 1-800-AZandMe.”

AstraZeneca Personal Assistants??? What is this? A department store? I can hear it over the loudspeaker now: “Now, calling all patients who use AstraZeneca medicines, we have personal assistants who can help you select the right care and plan to help you get the medicines you need.” And the cute slogan AZ&Me slogan. How adorable. It just makes you want to cuddle right up to Big Pharma! Because remember, they’re putting the “care” back in “healthcare.”  (sarcasm)

If anyone has used AZ&Me to get Seroquel for free or at a discount, e-mail me ASAP at suicidal.recovery AT gmail.com. I’d love to communicate with you.

YOU Aren’t the Person of the Year

Time's 2006 Person of the Year“We chose to put a mirror on the cover because it literally reflects the idea that you, not we, are transforming the information age.” – Time managing editor Richard Stengel

The LAMEST excuse for a person of the year. Of all the people to choose as Person of the Year, it had to be YOU. (Pun not intended.)

Time’s excuse is because YOU are the reason for the boom of the Information Age. Time cites the rise of bloggers, YouTube-ites, MySpacers, and Wikipedians as a few of the examples that represent why YOU are Person of the Year. (Yes, I will capitalize “you” for the most part throughout this post. It’s annoying, isn’t it? I think it’s annoying too but it makes the point quite well.)

YOU, in Time’s perspective, represent those who are Internet-savvy: from the 8-year-old who pretends to be 13 on MySpace to the 44-year-old predator/creepy guy on MySpace. But if you’re a senior, more than likely, you’re not a valid POTY. I’m sorry, Suri Cruise, as cute as you are, you’re too young to be a POTY because, well, you didn’t really matter like YOU did. (Do you see how ridiculous this is getting?) Time tries to convince YOU why YOU are Person of the Year.

Time fails miserably.

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